Luna Rossa EDT

Luna Rossa by Prada for Men

• Concentration: Eau de Toilette
• Sizes: 100 ml and 50 ml

Prada launches a new fragrance in Sept 2012, named after the sailboat and sailing team "Red Moon" or Luna Rossa, that participates in American Cup competitions. The new fragrance draws its inspiration from the world of extreme sailing, prestige, marine nature, and passion for innovation and victory. The composition is developed around the main note of lavender by perfumer Daniela Andrier of Givaudan. Intensity and freshness of accords are emphaSizesd by the use of classical notes in innovative ways.

Key Features:

• Ideal for a variety of occasions
• A fragrance that has been widely accepted
• It is light, refreshing, and can be applied often
• Fragrance to make it last longer

Key Notes:

• Top Notes: lavender, bitter orange
• Heart Notes: mint, clary sage
• base Notes: ambrette (musk mallow), ambroxan

About Prada:

The Prada we know and love today was founded by Mario Prada in 1913. In collaboration with his brother Martino, the pair opened a leatherwoods and luggage store called Fratelli Prada (Prada Brothers) in Milan. Mario's daughter Luisa took over the business from her father, and in turn, her daughter Miuccia Prada, would take over for her in 1978.

Prada began in 1913 in Milan, with a leather and saddlery shop. Prada's first totes and backpacks were introduced in 1979, eventually becoming best-sellers. The company expanded its market by placing its handbags in major retailers around the world and opening a second boutique in Milan. Shoes were added to the line in 1984, and Prada's first line of womenswear debuted in 1988. A women's high-fashion line called Miu Miu (Miuccia's nickname) was introduced in 1992, and menswear was offered starting in 1993.

A set of numbered Exclusive "artisan fragrances" was first offered by Prada at their boutiques and select department stores in 2003. Each scent focused on a single note Iris, Orange Flower, Tuberose, Violet, etc. Additions to this line were made again in 2007 and 2010. Prada's first mass market fragrance offering, Prada Eau de Parfum, was released in 2004. The Prada "Ephemeral Infusion" line, which highlighted some of the notes from the Prada Exclusive line and featured more costly ingredients, was introduced in 2007 with Infusion d'Iris.