Revlon So Fierce! Big Bad Lash Mascara
- Color: Blackest Black
- Size: 10 ml
You won’t believe the extreme, volumizing lashes you’ll get with our biggest, baddest mascara yet. With daily use, the long-lasting formula’s lash tint technology darkens bare lashes in as little as 7 days. No clumping. No smudging. No flaking. No fading. Just incredibly full fanned out lashes that last all day and night long.
- Give your lashes extreme, rebellious volume that lasts up to 24 hours.
- The lash tint technology gradually darkens lashes with natural dyes, and the curvy Big Side adds volume, while the flat Bad Side fans out your lashes for a panoramic effect.
- No-clump, smudge-proof, flake-proof formula available in washable and waterproof.
How To Use:
- To get lots of volume, use the curvy Big Side of the Revlon Double-Sided Brush to pile on the mascara.
- Place brush at the roots of your lashes and wiggle it at the base, then draw it out to and pull through the tips.
- Repeat for more volume.
- Flip brush over to the flat Bad Side to brush from root to tip for a fanned-out look.
Aqua/Water/Eau, Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Stearic Acid, Ozokerite, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Hydrogenated Vegetable Oil, Butylene Glycol, Stearyl Stearate, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, Ascorbyl Palmitate, BHT, C11-15 Pareth-7, Calendula Officinalis Flower Extract, Caprylic/Capric Triglyceride, Caprylyl Glycol, Galactoarabinan, Hydroxyethylcellulose, Lecithin, Sodium Laureth-12 Sulfate, Tetrasodium EDTA, Tocopherol, Citric Acid, Phenoxyethanol, Potassium Sorbate, Sodium Dehydroacetate, Caramel, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Revlon began with a single product—in salons and with the belief that women would enjoy a manicure after having their hair done. Revlon's original products were manicure and beauty products that complimented women's looks. Soon, Revlon nail enamel was seen on fashionable women's nails everywhere—including on the cover of Vogue. Revlon expanded its business to drug and department stores within a few years and had 21 shades of Cream Nail Enamel in 1938. By 1942, Revlon became a multi-million dollar company and was one of the U.S.'s top five beauty brands by the end of World War II. Martin Revson was a strong believer in advertising. And by 1956, he was the sole advertiser on the hit game show, The $64,000 Question. Revson developed exotic and romantic names for his products, such as Fire and Ice, Cherries in the Snow, Plum Lightning, Moon Drops, and Ultima II. He was a pioneer and the first to sign a brand ambassador. Lauren Hutton for Ultima; and brought on Richard Avedon as her exclusive photographer. Revlon is the global leader in the color cosmetics, hair color and care, skin care, beauty care, and fragrances market. With a strong track record of building brands globally, they have 15+ brands that they market through their highly-trusted distribution channel. Revlon is modern, bold, and inspired by our founders' originality, vision, and restless curiosity. Operate responsibly and believe that conducting business matters as much as achieving results. Celebrate individuality on the teams and among the consumers they serve. Revlon, the strategic brand builder with deep beauty expertise, know-how, and an entrepreneurial spirit, aims to delight consumers with trendsetting and innovative products, wherever and however they shop for beauty.