Forever Now EDP

Forever Now EDP by Gucci Museo

Concentration: Eau de Parfume

Size: 100 ml

Product Description:

One of Gucci's best selling fragrances, forever now encourages us to live in the here and now. It is a fragrance that embraces intuition and spontaneity, reflecting an attitude of freedom and self-indulgence. Forever now is pure and simple and yet rich and complex and will make you feel free to be yourself. Over the centuries, Gucci has carefully honed its craft, marrying the past with present to inspire future. The 'Forever Now' campaign is a nod to that history of timeless design.

Forever Now is a simple and classic scent that possesses a timeless character and effervescent charm, appropriate for the modern man. Subtle, yet unforgettable, Forever Now can easily be incorporated into any lifestyle. Our ultimate chic fragrance for the one that always dazzles. Aromatic woods, pepper, leather and musk are wrapped in soft suede, iris and amber to create an earthy aura. The Gucci signature pyramid studs are placed over a shiny black-tarnished effect bottle. This statement is an eternal must have for any style.

The perfume formula for Gucci's new scent, Forever Now Eau de Parfum , was inspired by the brand's iconography. From the packaging to the actual fragrance, artistic director Alessandro Michele incorporated symbols like anchors, snakes, tigers, and caged animals into the design to underscore its fresh beginnings.The scent was launched in 2013 and the fragrance was created by perfumer Lorenzo Villoresi.

About The Brand:

Gucci Museo is an immaculately-curated homage to Gucci's past, present and future, blending the House's iconic heritage with a trajectory towards the future, resulting in a monumental collection to be visited for years to come.

The Gucci Museo sublimates the Gucci Brand's history, making its story tangible for Museum visitors. The Museum, whose concept has been envisioned by Alessandro Michele, enables visitors to travel through time and witness the magical transmutation of ideas into creations.

Meet the new Gucci Museo: a celebration of the library and an ode to the senses. As if by magic, through a cloud of warm air, view the collection against a backdrop of imaginary marble columns. The music that surrounds you is masterfully produced; it has its own unique melody. A staircase appears and closes behind you as you take your first step onto the floor A shimmering aroma envelops you like a soft cloak.

Top Notes: Bergamot, Mandarin orange, Lavender, Pepper
Middle Notes: Leather, Suede, Iris, Nutmeg
Base Notes: Amber, Musk, Patchouli, Vetiver